William Hill alternatives for bettors and casino players

A name with real history

William Hill is a long-established British bookmaker, and its online casino sits next to the sportsbook. Plenty of its customers have used the brand for years, often starting with a bet on the horses or a weekend accumulator and then trying the casino later.

That loyalty is worth respecting. Most people searching for "William Hill alternatives" are not leaving; they are adding. A second account gives you a new welcome offer, a different lobby, and a way to compare. For William Hill's own current promotions, check their site.

Three questions to ask first

Before picking an alternative, answer these honestly:

1. Do I bet on sport more than I play casino games? If yes, you need a sportsbook in the same account. That points to YourWin24.
2. Do I want a big match, or a simple one? Big: CasinoWinner's 300%. Simple: a 100% match at CasinoPurple or Cas2Bet.
3. Do I want to deposit at all yet? If not, LuckySlotPlay gives €5 free with no deposit.

Our six, as William Hill alternatives

YourWin24 for the bettor

YourWin24 combines a casino and a sportsbook on one login, with pre-match and in-play markets and one wallet for both. Its welcome offer is a 250% first deposit bonus with YOUR250. If you are a William Hill regular who mostly bets, this is the closest like-for-like. We set the two side by side in YourWin24 vs William Hill, and the full YourWin24 review covers the sportsbook in more depth.

CasinoWinner for the casino player

If you have drifted from the betting coupon to the slots, CasinoWinner gives the largest match in our group: 300% with WIN300. Pair that with our wagering explainer so you know what the bonus asks of you.

The rest of the line-up

ZeSlots (ZESLOTS250, 250%) is the slots specialist. CasinoPurple (PURPLE100) and Cas2Bet (CAS100) both double your first deposit. LuckySlotPlay's LUCK5 gets you €5 free without paying in, on a lobby built around slots, crash games and instant games.

How they line up

What changes when you move to a newer account

Customers who have used one brand for years often notice small things first. The lobby is laid out differently. The search works differently. The cashier asks for verification documents at a different moment. None of these is a problem, but knowing about them saves frustration.

• Verification: expect to confirm your identity before your first withdrawal. Uploading your documents early, rather than when you want to cash out, makes the first withdrawal smoother.
• Bonus code timing: at our six, the welcome code goes in before or during the first deposit. Enter it afterwards and the cashier may not add the bonus.
• Favourites: spend five minutes adding your usual games to favourites. It turns an unfamiliar lobby into a familiar one quickly.

Our how to claim a casino bonus guide covers the code step in detail.

Getting the app on your phone

A lot of William Hill customers bet from their phone. All six of our casinos have an iOS and Android app that installs straight from the casino website, without a store. On iPhone you add it from Safari; on Android you follow the install prompt on the site. Our casino apps guide walks you through both.

Verdict

Keep William Hill if you are happy with it. Add YourWin24 if sport is your main interest and you want a 250% welcome match on a second account; add CasinoWinner if you have become more of a casino player. Bookmaker comparisons continue on Paddy Power alternatives and the sports betting guide.

Rules on online gambling differ by country, so check what applies where you live. Our UK overview has more on the British names.